Case Studies

How AC/DC's Stadium Tour Generated 55,000+ Digital Stories in 8 Weeks

Industry

Live Entertainment and Music Events

Location

Australia and New Zealand

Services Delivered

Social Media Marketing

Business and Project Overview

AC/DC stands as one of the most iconic rock bands in history, commanding one of the most passionate and engaged fan communities in the world. The AC/DC Stadium Tour across Australia and New Zealand represented a major live entertainment event requiring a coordinated social media presence capable of driving ticket sales, amplifying brand momentum, and keeping a rapidly growing audience informed and energised throughout the campaign.

Managing official social media channels for a stadium tour of this scale demands precision, speed, and a deep understanding of fan culture. Every post, announcement, and piece of content carries the weight of the brand and directly influences audience behavior in the lead-up to and during the event.

Client Requirements

AC/DC’s touring company engaged Loud Days to manage the social media strategy and execution for the Australian and New Zealand legs of the stadium tour, working closely with the touring company and publicity team to exceed all social media KPIs and deliver measurable commercial outcomes.

Key requirements included:

Key Features

Our social media specialists developed a full-funnel community strategy built around the AC/DC fan base, combining content creation, community management, and tactical campaign execution across both the Australian and New Zealand markets.

Social media strategy development tailored to the AC/DC brand and Australian and New Zealand audience profiles

Bespoke content creation covering show announcements, venue information and fan engagement posts

Community management and fan engagement across all active social channels

Tactical campaigns to drive ticket sales and amplify tour momentum

Localised content development for Australian and New Zealand markets

Real-time content publishing aligned with tour announcements and event milestones

Performance tracking and reporting against established social media KPIs

Technology Assistance

Loud Days deployed a high-velocity social media strategy that combined community activation, bespoke content creation, and tactical campaign management to drive ticket sales and sustain audience momentum across both markets throughout the campaign.

We worked directly with the AC/DC touring company and publicity team, maintaining the integrity of the brand voice while developing localized content that connected authentically with Australian and New Zealand fans. Every content decision is aligned with tour

Solutions Delivered Include

Full social media strategy and content calendar for Australia and New Zealand
Bespoke content creation aligned with AC/DC brand standards and local audience expectations
Community management and fan engagement across all tour social channels
Tactical campaign execution driving ticket sales and tour awareness
Real-time publishing and announcement management throughout the event calendar
Localised content development for both the Australian and New Zealand markets
Performance monitoring and KPI reporting throughout the campaign duration

Outcome

Loud Days exceeded all social media KPIs for both the Australian and New Zealand legs of the AC/DC Stadium Tour, surpassing broader business objectives set by the touring company and publicity team. Our community strategy generated exceptional organic reach and engagement, producing results that significantly outperformed industry benchmarks across both markets throughout the campaign.

6,000+ new fans generated in the first 10 days of the campaign
33,000 digital stories created across Australia within 8 weeks
22,000 additional digital stories generated across New Zealand
11% average engagement rate maintained across 12 months leading up to the Australian tour
17% average engagement rate achieved across the New Zealand campaign
All social media KPIs exceeded across both Australia and New Zealand markets

Client Feedback

Loud Days delivered a social media campaign that matched the scale and energy of the AC/DC brand. The team communicated clearly, executed at pace, and consistently produced content that resonated with our audience and drove real commercial outcomes across both markets.