Case Studies

How Loud Days Built a Championship Community for AFL Women's League From Launch

Industry

Professional Sport and Women’s Athletics

Location

Australia

Services Delivered

Social Media Marketing

Business and Project Overview

The AFL Women’s League launched as a landmark moment in Australian sport, establishing the first national professional women’s Australian rules football competition. The league represented not only a sporting milestone but a cultural movement, demanding a social media presence capable of building a passionate new fanbase while amplifying the significance of the competition to the broader Australian public.

Launching a brand new professional league requires a social media strategy that does more than inform. It must generate excitement, build community identity, and drive ongoing audience growth from a standing start, all while maintaining the credibility and gravitas befitting a national professional competition.

Client Requirements

AFL Women’s League engaged Loud Days to develop and manage the social media strategy for the competition’s launch and ongoing growth, with the objective of building a dedicated digital community, driving broadcast and match attendance engagement, and establishing the league as a major force in Australian sport.

Key requirements included:

Key Features

Our social media specialists developed a launch and growth strategy centred on storytelling, community building, and real-time sporting content, designed to connect audiences with the players, teams, and cultural significance that made the AFL Women’s League a defining moment in Australian sport.

Social media launch strategy for the AFL Women’s League competition across all major platforms

Content strategy development covering player profiles, match content, and competition milestones

Community management and fan engagement across all active social channels

Real-time match day content production and publishing

Audience growth campaigns targeting existing AFL supporters and new fans

Performance monitoring and reporting against community growth and engagement targets

Technology Assistance

Loud Days built and executed a comprehensive social media strategy that grew the AFL Women’s League digital community from launch, delivering content and community management that matched the scale and significance of the competition throughout every phase of the season.

Our team developed content pillars that celebrated the athletes, the competition, and the broader cultural movement the league represented, producing storytelling that resonated equally with lifelong AFL supporters and fans discovering women’s football for the first time.

Solutions Delivered Include

Full social media launch strategy and content framework for AFL Women’s League
Player and team storytelling content celebrating athletes and competition milestones
Real-time match day content production and social media publishing
Community management and fan engagement across all active platforms
Audience growth campaigns reaching existing AFL fans and new audiences
Brand storytelling content amplifying the cultural significance of the competition
Ongoing performance monitoring and community growth reporting

Outcome

Our campaign built a genuine community identity around the competition from its first season, establishing a social media presence that supported the league’s long-term growth and continued to build momentum throughout subsequent seasons.

Strong community growth achieved across social platforms from the competition launch
Engagement rates exceeding established AFL digital benchmarks throughout the campaign
Significant increase in match day social media reach and audience interaction
New audience segments successfully reached beyond the existing AFL supporter base
Real-time content strategy delivering consistent above-average engagement across all match rounds
Social media framework established as a scalable foundation for the competition’s ongoing digital growth

Client Feedback

Loud Days understood what this competition meant and built a social media presence that matched it. The team delivered content that resonated with our audience, grew our community from day one, and consistently exceeded what we set out to achieve across every platform.