Privacy Policy

Last Updated: 20 August 2026
Effective Date: 20 August 2026

1. About This Policy

LOUD DAYS PTY LTD (“Loud Days”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect when you visit louddays.com.au or louddays.com (the “Website”) or engage our services, how we use it, who we share it with, and the rights you have over it.

Loud Days is a performance marketing agency based in South Melbourne, Victoria. We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where we handle the personal information of people located in the European Economic Area, the United Kingdom, or California, the additional rights in Sections 11 and 12 also apply to you.

By using our Website or services, you agree to the collection and use of your information in accordance with this policy.

2. How to Contact Us

Email: [email protected]
General enquiries: [email protected]
Phone: 1300 770 449
Postal and street address:
Loud Days
Level 5, 22 Albert Road
South Melbourne VIC 3205
Australia

Privacy Officer: Our Privacy Officer handles access requests, correction requests, opt-out requests and complaints. Write to [email protected] marked “Attention: Privacy Officer”.

We acknowledge privacy enquiries within 5 business days and aim to resolve them within 30 days.

3. What Personal Information We Collect

3.1 Information you give us directly

• Name, job title and the organisation you represent
• Email address, phone number and postal address
• Content of enquiry forms, strategy call bookings, proposals and support messages
• Newsletter and marketing subscription preferences
• Billing and account details for clients, including invoicing contacts and purchase order references
• Access credentials for advertising and analytics platforms you authorise us to manage on your behalf, including Google Ads, Google Analytics, Meta Business Manager, LinkedIn Campaign Manager and TikTok Ads Manager
• Any information you include in briefs, creative assets or files you send us
• Job applications, including your CV, work history and references

3.2 Information we collect automatically

• IP address and approximate location derived from it
• Browser type, version and language
• Device type, operating system and screen resolution
• Referring website, landing page and exit page
• Pages viewed, time on page, scroll depth and click behaviour
• Advertising click identifiers, including the Google Click Identifier (GCLID) when you arrive from one of our ads
• Date and time of your visit
• Cookie identifiers and similar device identifiers

3.3 Information we receive from third parties

• Advertising and analytics platforms that report audience and conversion data to us
• Business directories, LinkedIn and publicly available professional sources
• Referral partners, where you have consented to the introduction
• Payment processors, who confirm transaction status without giving us full card numbers

3.4 Sensitive information

We do not seek sensitive information as defined by the Privacy Act 1988 (Cth), such as health information, racial or ethnic origin, political opinions, religious beliefs, sexual orientation or criminal record. Please do not send us sensitive information unless we have specifically asked for it.

4. Cookies and Tracking Technologies We Use

We use cookies, pixels, tags and similar technologies to run the Website, understand how visitors use it, and measure the performance of our own advertising.

The following technologies are currently in use:

Google Analytics. Google may process this data in the United States and other countries. You can stop Google Analytics collecting your data by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout, or by declining Analytics cookies in our cookie banner.

Google Ads. We use conversion tracking to measure our own advertising. If remarketing is active, we may show ads to people who have previously visited the Website. You can control this at myadcenter.google.com.

4.1 How to control cookies

• Our banner: click the cookie preferences link in the Website footer at any time to change or withdraw consent
• Your browser: most browsers let you block or delete cookies through their settings. Blocking essential cookies may stop parts of the Website working
• Global Privacy Control: see Section 6.4

5. Why We Use Your Personal Information

We use personal information to:

• Respond to your enquiries, provide proposals and answer questions
• Deliver, manage and support the services you engage us for
• Administer accounts, issue invoices and process payments
• Send marketing communications where you have opted in, in line with the Spam Act 2003 (Cth)
• Measure and improve Website performance and user experience
• Measure the performance of our own advertising campaigns
• Recruit and assess job applicants
• Meet legal, tax, accounting and regulatory obligations
• Detect, investigate and prevent fraud, misuse and security incidents

Where the GDPR applies, our lawful bases are consent (marketing and non-essential cookies), contract (delivering services you have engaged us for), legal obligation (tax and record keeping) and legitimate interests (site security, service improvement, business-to-business communications).

5.1 Marketing consent

We send marketing communications only where you have given us consent, for example by subscribing to our newsletter, ticking a marketing option on an enquiry form, or where you are an existing client and the communication relates to services of a similar kind.

Every marketing message includes a working unsubscribe link. We action unsubscribe requests within 5 business days.

6. Your Choices and How to Opt Out

You can exercise any of the following at any time, free of charge.

6.1 Opt out of marketing email

Click the unsubscribe link at the foot of any marketing email, or email [email protected] with “Unsubscribe” in the subject line.

6.2 Opt out of analytics and tracking

Decline the relevant categories in our cookie banner, or use the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

6.3 Opt out of targeted advertising

Adjust your Google ad settings at myadcenter.google.com, and use the industry opt-out tools at optout.aboutads.info and youronlinechoices.com.au.

6.4 Global Privacy Control (GPC)

We recognise and honour the Global Privacy Control signal. If your browser or a browser extension sends a GPC signal, we treat it as a valid instruction to opt out of the sale or sharing of your personal information and to disable non-essential advertising and analytics technologies for that browser. Because GPC is a browser-level signal, it applies to the specific browser and device that sends it. You can learn more at globalprivacycontrol.org.

6.5 Do Not Sell or Share My Personal Information

Loud Days does not sell your personal information for money, and we have not done so in the preceding 12 months.

We do use third-party analytics and advertising technologies which, under the California Consumer Privacy Act as amended, may be treated as “sharing” personal information for cross-context behavioural advertising.

To opt out of this sharing, use any of these methods:

• Decline Analytics and Advertising categories in our cookie banner at the footer of any page
• Send a GPC signal from your browser as described in Section 6.4
• Email [email protected] with the subject line “Do Not Sell or Share My Personal Information”

We will not discriminate against you for exercising this right. You will receive the same service, price and quality.

7. Who We Disclose Information To

We do not sell or rent your personal information. We disclose it to:

• Service providers who host our Website, deliver our email, process payments, provide analytics, or supply IT support, under contracts requiring them to protect the information and use it only for the purpose we specify
• Advertising and analytics platforms, as listed in Section 4
• Professional advisers including accountants, auditors and lawyers
• Purchasers, in the event of a merger, acquisition or other business transaction
• Government agencies, regulators, courts or law enforcement, where required or authorised by law, including in response to a subpoena or court order

7.1 Overseas disclosure

Some of our providers are located outside Australia. Google and Cloudflare process data in the United States and other countries. Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles it in a way consistent with the Australian Privacy Principles, including through contractual protections such as Standard Contractual Clauses.

7.2 Client advertising accounts

Where you engage us to manage advertising or analytics accounts, we access those platforms under credentials or delegated permissions you grant us. We use that access only to deliver the services agreed with you. We do not use client audience data for our own marketing, and we do not combine one client’s data with another’s. Access is removed when the engagement ends.

8. How Long We Keep Information

We destroy or de-identify personal information when it is no longer needed for any purpose permitted by law.

9. How We Protect Information

We use TLS encryption in transit, access controls limiting client data to team members who need it, multi-factor authentication on business systems, staff confidentiality obligations, and regular review of third-party and platform access.

No method of transmission or storage is completely secure. If a data breach occurs that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

10. Children’s Privacy

Our Website and services are directed at businesses and are not intended for children.

We do not knowingly collect personal information from anyone under 18 years of age. We do not knowingly market to children, and we do not use tracking technologies to build profiles of children.

If you believe a child has provided us with personal information, contact [email protected] immediately. On verification we will delete that information from our records and instruct our processors to do the same.

Where a young person aged 15 or over engages with us directly, such as through a job application, we will assess on a case-by-case basis whether they have the capacity to give consent, consistent with guidance from the Office of the Australian Information Commissioner.

11. Your Privacy Rights

Subject to law, you have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate, out of date, incomplete or misleading
• Request deletion of your personal information where we no longer have a lawful reason to keep it
• Withdraw consent at any time, including for marketing and non-essential cookies
• Opt out of marketing, analytics, targeted advertising, and the sharing of your information, as described in Section 6
• Object to or restrict certain processing
• Request portability, receiving your information in a structured, commonly used, machine-readable format
• Not be discriminated against for exercising any of these rights
• Complain to us and to a regulator, as described in Section 14

How to make a request. Email [email protected] or write to the postal address in Section 2. Tell us which right you are exercising and give us enough detail to locate your records. We verify your identity before acting, usually by confirming details we already hold. We respond within 30 days and do not charge a fee for reasonable requests. If we refuse a request, we will tell you why in writing and explain how to complain.

An authorised agent may make a request on your behalf if they provide written authorisation signed by you.

12. Additional Rights by Region

European Economic Area and United Kingdom. You have the rights set out in Articles 15 to 22 of the GDPR, including access, rectification, erasure, restriction, portability, objection, and the right not to be subject to solely automated decisions with legal or similarly significant effects. You may lodge a complaint with your national supervisory authority or, in the UK, the Information Commissioner’s Office at ico.org.uk.

California. Under the CCPA as amended by the CPRA, you have the right to know what personal information we collect, use, disclose and share; to delete it; to correct it; to opt out of sale or sharing; to limit use of sensitive personal information; and to be free from discrimination for exercising these rights. See Section 6.5 for the opt-out. In the preceding 12 months we have collected identifiers, internet activity information, commercial information and professional information, as described in Section 3, for the purposes described in Section 5.

13. Automated Decision-Making

We do not use automated decision-making that produces legal or similarly significant effects about you.

We do use automated tools to segment marketing audiences, score enquiry quality and optimise advertising delivery. These do not determine access to services, pricing or credit. You can ask us to review any automated outcome by emailing [email protected].

14. Complaints

If you are unhappy with how we have handled your personal information, email [email protected] with “Privacy Complaint” in the subject line. We acknowledge within 5 business days, investigate, and give you a written response within 30 days.

If you are not satisfied with our response, you can complain to:

Office of the Australian Information Commissioner (OAIC)
Website: oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001

15. Third-Party Links

Our Website links to third-party sites and platforms we do not control. This policy does not apply to them. Review their privacy policies before providing personal information.

Third parties may use cookies, web beacons and similar technologies to collect or receive information from our Website and elsewhere on the internet, and use that information to provide measurement services and target ads.

16. Changes to This Policy

We review this policy at least annually. When we change it, we update the “Last Updated” date at the top of this page. If a change materially affects how we handle your personal information, we will notify you by email or through a prominent notice on our Website before it takes effect.

Previous versions are available on request from [email protected].

This policy was last reviewed on 20 August 2026.