Case Studies

How Amplifon Streamlined 34 Digital Workstreams to Drive Acquisition and Brand Trust

Industry

Healthcare and Hearing Solutions

Location

Australia

Services Delivered

Community Management, Online Reputation Management, App Support and Digital Consulting

Website

www.amplifon.com/au

Business and Project Overview

Amplifon is one of Australia’s leading hearing healthcare providers. They run an extensive national clinic network, manage complex customer journeys, and operate across search, social, reviews, local listings, booking systems, and their mobile app.

That’s a lot of touchpoints. Each one needs attention.

Loud Days worked as an extension of their digital team across 34 interconnected workstreams. Instead of siloing marketing, customer service, and technology, we built bridges between them. The goal: generate more qualified enquiries while protecting and strengthening customer trust through reputation management. That meant connecting lead generation, community management, and customer issue resolution into one operating system.

Client Requirements

Amplifon faced a classic scale problem. More channels, more customers, more conversations happening in public.

They needed to generate qualified enquiries while keeping visibility high across digital channels. But the real challenge came after the enquiry landed: customer questions, booking issues, complaints, and negative reviews needed to be spotted, routed internally, and actually resolved.

Key requirements included:

Key Features

Our work with Amplifon combined performance marketing with customer experience, reputation management and digital operations.

This created an integrated model where acquisition activity could be supported by ongoing optimisation while customer conversations and feedback were used to identify issues affecting brand perception and the wider customer experience.

Lead generation and acquisition across paid channels, supported by ongoing optimization

Three third-party lead suppliers managed with performance feedback and quality controls.

Up to 20 optimization activities per month, testing improvements across channels.

Daily community management across social media, with real-time monitoring.

Reputation management across Trustpilot, ProductReview, and other review platforms.

Local SEO improvements supporting clinic-level visibility across Australia

App and booking support removing friction from the digital customer journey.

Multi-location accuracy on Google Business Profile, Bing, and Apple Maps.

Technology Assistance

Connecting Touchpoints Across App, Booking, and Local Systems

The Amplifon app needed support. We handled first- and second-line troubleshooting, identified issues, and escalated to the technology team when things got complex.

Online booking was another friction point. Customers were interested. But if the booking system had problems, interest turned into frustration. We worked with local and corporate teams around system issues, reported problems, and supported the rollout of improvements.

Local digital presence mattered too. When clinics opened or relocated, someone needed to update that information. Loud Days helped with local-area marketing and kept clinic details current across Google Business Profile, Bing, Apple Maps, and other platforms.
This meant our role didn’t end at generating demand. We helped remove the barriers between interest and appointment.

Solutions Delivered Include

Integrated paid lead-generation and performance optimization
Third-party lead supplier management and performance feedback
Local search optimisation for Amplifon clinic locations across Australia
Active Trustpilot & ProductReview reputation handling
Internal escalation workflows for complaints and booking issues
Amplifon App and online booking system support
Digital strategy and innovation consulting

Results Achieved

The work created something bigger than individual metrics. Loud Days supported 34 digital workstreams across customer acquisition, lead management, optimization, reporting, community management, reputation, app support, and digital strategy. Three external lead-generation partners were managed through ongoing performance feedback. Structured support kept app, booking, and local digital presence running smoothly.

34 active digital workstreams integrated across acquisition, CX, and tech operations
3 third-party lead networks optimized through continuous performance and quality auditing
Up to 20 monthly performance optimizations executed across paid digital channels
Improved review sentiment by turning negative customer experiences into positive outcomes
Proactive reputation management across Meta, Trustpilot, and ProductReview

Client Feedback

Loud Days brings clear strategy, precision and genuine expertise to every campaign. The team understands how people search for hearing care services and consistently delivers results that improve our visibility and consultation enquiries. The professionalism and ongoing support from Loud Days make the entire process straightforward and effective.