Case Studies

How Loud Days Helped ACCIONA Deliver High-Impact Digital Campaigns

Industry

Clean Energy, Infrastructure and Sustainability

Location

Australia

Services Delivered

Content Marketing, SEO, Social Media and Google Ads

Website

http://acciona.com.au/

Business and Project Overview

Acciona is a global leader in clean energy technology with more than 30 years of experience in the renewable energy sector. The organisation develops and operates sustainable infrastructure across more than 16 countries and five continents, including major renewable energy projects throughout Australia.

As Acciona expanded its Australian operations, the organisation needed a coordinated digital communications strategy to reach a broad range of audiences, including stakeholders, employees, recruits and the general public, with consistent and purposeful messaging.

Acciona engaged Loud Days to develop a unified digital strategy spanning content marketing, SEO, social media and Google Ads to strengthen brand visibility and support communication across all key audience groups.

Client Requirements

Acciona engaged Loud Days to develop a comprehensive digital communications strategy to reach all key audience groups through a coordinated approach across content, SEO, social media and paid search.

We needed to strengthen organic visibility, increase social media engagement, drive website traffic and build a systemised content operation that the Acciona team could manage efficiently on an ongoing basis.

Key requirements included:

Challenge

Acciona needed to reach multiple distinct audience groups across Australia through a single, coherent digital presence. Stakeholders, employees, prospective recruits and the broader public each needed different content delivered through a consistent and coordinated framework.

Acciona’s digital activity lacked structure across channels. It did not reflect the scale or significance of its work in Australia, creating a gap between the organisation’s real-world impact and its online presence.

Acciona also needed greater organic search visibility and a more systemised social media operation to reduce internal workload while improving the quality and consistency of published content.

Diverse audience groups requiring consistent but targeted messaging across all channels

Fragmented digital presence lacking a unified content and communications framework

Limited organic search visibility for clean energy and infrastructure-related queries

Social media activity lacking structure and measurable engagement targets

Need to support recruitment visibility alongside brand and project communications

Key Features

Our team analysed Acciona’s audience landscape, existing digital channels and content gaps before developing an integrated strategy that connected all four service areas into a coordinated communications framework.

We designed the approach to serve multiple audience needs simultaneously, ensuring project updates, recruitment content, sustainability storytelling and industry credibility all worked together across a single unified digital presence.

Digital communication strategy development covering all audience segments and channels

SEO optimisation to strengthen organic visibility for clean energy and infrastructure searches

Social media content strategy and systemised publishing framework across all platforms

Google Ads campaign setup targeting high-intent audiences across key search queries

Recruitment content development supporting talent acquisition and employer brand visibility

Performance monitoring and reporting across all channels and audience segments

Technology Assistance

Loud Days implemented a structured social media marketing framework designed to grow Ecostore’s online presence and strengthen audience engagement around sustainability.

Our content team developed blog and article content structured around audience intent, ensuring each piece served a specific purpose for a specific group while driving organic traffic and building authority across clean energy and infrastructure topics.

Our social media specialists introduced a systemised content planning process that reduced internal workload by more than three hours per week while delivering a significant increase in audience engagement and interaction across all active platforms.

Solutions Delivered Include

Integrated digital communications strategy across content, SEO, social media and Google Ads
Blog and article content creation, driving organic traffic and building brand authority
SEO optimisation improving search visibility for clean energy and infrastructure queries
Social media content strategy and systemised publishing framework
Google Ads campaign setup and management for targeted audience reach
Recruitment content supporting talent acquisition and employer brand visibility
Ongoing performance reporting across all channels and audience segments

Outcome

Our integrated digital communications strategy delivered measurable improvements across every channel for Acciona Australia, strengthening organic visibility, driving social media growth and increasing the efficiency of the internal content operation.

The systemised approach we built gave the Acciona team a content operation that performed consistently, freeing up internal time and increasing output quality and audience reach across all digital channels.

Results achieved

10% increase in organic website visitors through SEO and content marketing
60% increase in social media interaction across all active platforms
Social media interactions grew from 3,000 to over 10,000
3,000 additional website clicks generated through targeted blog and content campaigns
Over 3 hours per week saved through a new systemised social media content planning process

Client Feedback

Loud Days developed a digital strategy and content that reached every audience we needed with clear and consistent messaging and performed well across channels. The results speak for themselves. Thank you team Loud Days, highly appreciated!