Case Studies

How Mayfield Lamps Increased Website Revenue by 85% Through CRO & Digital Marketing

Industry

Lighting and Home Décor Retail

Location

Australia

Services Delivered

Conversion Rate Optimisation, Google Ads, Social Media Campaigns

Website

https://mayfieldlighting.com.au/

Business and Project Overview

Mayfield Lamps works within the competitive home décor and lighting retail space, offering a wide range of designer lighting products to Australian consumers since 1945. The business relies heavily on seasonal demand cycles, with peak revenue periods driven by promotional events such as Black Friday.

To maximise performance during this high-intent sales window, Mayfield Lamps required a personalised digital strategy that could convert existing traffic more effectively while scaling paid acquisition across search and social channels.

Mayfield Lamps engaged Loud Days to deliver a coordinated campaign combining conversion rate optimisation, Google Ads, and targeted social media campaigns to drive measurable revenue growth during the Black Friday period.

Client Requirements

Mayfield Lamps partnered with Loud Days to improve sales performance during Black Friday through a combination of conversion optimisation and paid campaign execution.

The objective focused on increasing revenue while maintaining efficiency across advertising spend and improving on-site conversion performance.

Key requirements included:

Challenge

Mayfield Lamps needed to improve conversion performance ahead of Black Friday while ensuring paid campaigns delivered commercially viable returns during a highly competitive retail period.

The website attracted traffic, but conversion efficiency required improvement to fully capitalise on increased seasonal demand. At the same time, paid campaigns needed stronger targeting, messaging, and budget control to avoid inefficient spend during peak competition.

Without a structured approach across CRO and paid media, the business risked underperforming during its most important revenue window.

Website conversion rate required optimisation before peak traffic period

Google Ads campaigns needed stronger targeting and cost control

Social media campaigns required clear promotional messaging for Black Friday

High competition during sale period increased cost per acquisition risk

Opportunity to maximise revenue from existing and paid traffic

Key Implementation

Our team implemented a coordinated strategy combining CRO improvements with Google Ads and social media execution to maximise performance across both traffic and conversion stages.

The approach ensured that increased traffic during Black Friday translated into higher revenue rather than inefficient spend.

Conversion rate optimisation across key landing and product pages

Google Ads campaign restructuring for high-intent search queries

Black Friday specific ad copy and promotional messaging

Social media campaign rollout supporting promotional visibility

Audience targeting refinement across paid channels

Budget allocation aligned with peak demand periods

Technology Assistance

Loud Days executed conversion optimisation improvements, ensuring product pages, checkout flows, and promotional messaging supported faster purchasing decisions during peak demand. Ongoing monitoring allowed rapid adjustments to bidding strategies, audience targeting, and campaign messaging to maintain efficiency throughout the campaign period.

Solutions Delivered Include

Conversion rate optimisation improving on-site purchase behaviour
Google Ads campaigns targeting high-intent transactional searches
Social media campaigns supporting promotional visibility
Campaign messaging aligned with Black Friday urgency and offers
Real-time campaign optimisation to maintain performance efficiency
Data-driven adjustments across paid channels during campaign window

Results Achieved

85% increase in website revenue through combined CRO and SEO strategies
55% increase in online transactions during the campaign period
172% increase in Google Ads revenue through campaign optimisation
22% increase in average website session duration, indicating stronger customer engagement
5.0 ROAS achieved during the Black Friday social media campaign
More than 40% reduction in customer acquisition cost during Black Friday promotions

Client Feedback

The Loud Days team delivered a focused and well-executed campaign during a critical sales period. Campaign strategy, optimisation, and communication remained clear throughout. The improvements in conversion performance and paid campaign efficiency contributed directly to stronger Black Friday results. Professional execution and attention to detail made a noticeable difference.